A newsletter is a periodically distributed publication, usually published regularly, about a main topic of interest to subscribers. While there are many print newsletters, many writers have taken advantage of email to create electronic newsletters.

This is a common way a writer can market himself and his work. It is helpful because it more directly connects you, the writer, with your audience. Usually subscribers sign up for the newsletter directly, so you know you have an interested audience. You can also include direct links to websites or blogs, or even places where readers can purchase your work. If you have a way for your audience to ask questions, you can answer them in your newsletter.

Typically newsletters are either weekly or monthly, but there is no set rule. Daily newsletters may annoy many potential readers by flooding the inbox, but any longer than a month may make some readers lose interest. You could also opt to do a bi-weekly or bi-monthly newsletter. It is all up to you.

Advertisements